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What to buy in Switzerland? 10 Authentic Swiss Souvenirs and Gifts to buy!

If you are planning a trip to Switzerland or want to know what to buy in Switzerland, this post has you covered! One of my favourite things about travel is finding something special from the places I visit. It could be something small, like a piece of jewelry, or something handmade locally in the country, like a painted ostrich egg that I bought in Jordan.

Swiss souvenirs represent the country, especially for those at home. Whether you are shopping in Switzerland for gifts, or looking for what to buy in Switzerland as a keepsake from your trip, you will find plenty of ideas below!

One of the things that I try and collect in every county I visit is a small flag. While in Switzerland I also picked up the flag representing Geneva, because of its unique and colourful design! Keep reading for tips on what to buy in Switzerland on your visit!

What to buy in Switzerland: Switzerland Souvenir Ideas

Switzerland is a pricey country overall, so it makes sense to choose your Swiss souvenirs wisely. Keep reading below to see some of the best things to buy in Switzerland, and if you are looking for quality products, Switzerland is where you will find it!

Things to buy in Switzerland


Swiss Army Knife

The bold red colour of the swiss army knife and the versatility of the tool has made it recognizable all over the world as the most popular pocketknife. It is first on the list of things to buy in Switzerland because it was probably the first thing you thought of as well. According to wikipedia, it is one of the cultural icons of Switzerland, which earns it my vote for one of the best small gifts from Switzerland or a great moment from your trip.


If it was not the Swiss Army knife that you thought of first when it comes to the best Swiss souvenirs or the best gifts from Switzerland, Chocolate would probably been it! Want to know why Switzerland is known for having some of the world’s best chocolate? It is because of the pasture grazed cows that produce the milk that makes chocolate in Switzerland. If you visit Interlaken, be sure to pop into the Funky Chocolate Club to make some chocolate of your own and learn all about the best Swiss chocolates.

Swiss Watches

Swiss watch brands are the top in the industry. They are one of the best things to buy in Zurich if you can afford it. Whether it is materials, design, or even the case, swiss watches are distinguished from other brands. people are willing to pay hundreds of dollars for swiss made watches thanks to their rich history, their quality materials and workmanship, and their luxurious look. Yes, you can get a Chinese made watch for a few dollars, but a Swiss made watch is for more than just telling time. 

Cheese Fondue

Cheese fondue is a traditional dish in Switzerland that originated in the Alps region. Traditionally, it was a hearty peasant dish using ingredients that are available in winter: cheese, wine and coarse bread. In Switzerland, “la fondue” means cheese fondue, not any other kind of dipping fondue. If you want to recreate a Swiss cheese fondue, you need a fondue pot and a few types of cheese. Greyère is a popular choice. You also need white wine and kirsch. Any kind of bread with a strong crust will do. Whether or not you bring it home with you, it is one of the things to buy in Switzerland that you can enjoy, right at its birthplace.

While in Switzerland, you should also consider a cheese factory tour! They are fascinating and you will learn all about how that cheese we love so much, ends up on the store shelves!

Photos as Swiss Souvenirs

I do not always add this, but when it comes to such a beautiful place it makes the perfect Switzerland souvenir. Bring your camera, capture the beauty and share it with everyone you know! One of the best kept secrets in Switzerland is Swiss National Park. The Swiss National Park hiking trails make for some stunning, not-often-captured photographs!

Photos of your trip make amazing souvenirs but sometimes it is hard to capture that perfect family moment! I have found that I almost always end up behind the camera. More and more when I travel I have looked for professional photographers who I can book a photo session and then not stress about getting great family memories! If you are like me and love photos, consider booking a photoshoot.

Some trips deserve more than selfies! Occasions like honeymoons, anniversaries, family holidays, solo adventures and even surprise proposals are perfect moments to capture with a Flytographer shoot — or simply because you believe that memories are the best souvenir.

I have booked and used Flytographer on my travels. If you use the code LINDSAY you will save $25 off your booking!

Make the effort to print these memories or make a photo book. It might be one of the best souvenirs from Switzerland and will last for years to come.

Cow bell souvenirs from Switzerland
One of the popular Swiss souvenirs is cowbells. If you wonder why, its simple, cows in Switzerland wear bells.

Cow Bells

Why are cows so important in Switzerland? Well, part of the reason is their milk, making world-famous chocolates. You can buy cowbells all over Switzerland and they make a fun thing to take home from Switzerland reminding you of the cows in the fields around the country.

Swiss Cheese

Before you purchase cheese to take home from your trip to Switzerland, ensure that you can make it home without it spoiling and that you can bring it into your home country. If it is not something you want to take home with you, you can still enjoy it while you visit Switzerland.

Anything “HEIDI”

The story of Heidi is centered around the swiss alps and it is so popular that over 20 films have been made based on the book. Look for Heidi souvenirs, or pick up the book before you visit!

What to buy in Switzerland.

Cuckoo Clocks

Whether it is a small toy cuckoo clock or a large hanging piece worth thousands of dollars, a cuckoo clock is popular souvenir to buy in Switzerland. They come in beautiful colors with intricate pieces and show off why the swiss are excellent timekeepers.

Kambly Biscuits

Kambly biscuits are made in Switzerland and are one of the cheap things to buy in Switzerland t bring back from your trip. If you have time to visit the factory in Emmental, you can try them and choose your favourites to take home!

REX Vegetable peeler

Touted as the world’s best but those who use it, the REX peeler has remained unchanged since 1947. It is ergonomic and unique, but because its design is so perfect, there is no need to improve on what is already perfect! It is lightweight and made of aluminum with a sharp potato eye remover on the side. If you want to bring home one of the best things to buy in Switzerland that you will use often, the REX peeler is that souvenir!

Swiss souvenirs

 What to Buy in Switzerland Conclusion:

Switzerland is a very expensive country to travel in, and they use their own currency. It is close in value to the Euro and you can get by mostly using Euros. But you are better of to get yourself some local cash, as you will do better exchange rate wise.

If you are on the hunt for cheap souvenirs from Swizerland, stick to confectionary things like chocolate and biscuits or look for street shopping in Zurich or Geneva.

Alternatively, if you are looking for excellent quality goods, Switzerland is where you will find it!

Whether it is a watch, a swiss army knife, a beautiful table runner or other textiles that are locally produced or even high quality hiking gear, you will not be second guessing whether you have made a good purchase.


Looking for the perfect city tour, day tour, bus tour, & skip-the-line tickets? Start with Get Your Guide and Viator Tours. They offer several tours all over Switzerland.

Find the best hotel selection on or

Want a local authentic meal? Browse to find food tours, cooking classes and unique local foodie experiences!

Find information and cruise reviews on

Ensure you have proper insurance coverage, consider World Nomads.

Need to travel light? You can safely store your luggage with Radical Storage.

Capture those memories! Book a romantic or family photoshoot while on holiday! Click Here to find a local photographer. Use code LINDSAY to save $25 off your first photoshoot!

Further Reading:

The Best Places to Visit In Switzerland with Kids

Planning a Trip to Switzerland? Check out these Switzerland Travel Tips

Planning on visiting Lucerne? Check out the Best things to do in Lucerne with Kids!

Is Zurich on your Itinerary? Find out 4 Places not to miss in Zurich!

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Authentic Swiss Souvenirs | What to buy ing Switzerland | Swiss Travel Tips | Switzerland Travel Tips | Switzerland shopping

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  1. Meret says:

    Cuckoo Clocks are german tough.

  2. Róisín says:

    Nice post Lindsay. Only problem might be getting my luggage home through with Ryanair 🙂